We make sure you provide your sales team with the right quantity and quality of sales leads. We do this by aligning marketing & sales teams and optimizing your marketing efforts and through our methodology, experience & tools, ultimately improving revenue outcomes.
We kick the project off with developing a growth strategy. Next, we'll implement HubSpot, equip your teams with the right tools, and train them. We create a brand new, friction-free website, improve lead generation. We create lead generation content, blogs, a process for lead nurturing, and social ads to promote your offerings. We'll proactively constantly support your teams, training them, share our expertise. We'll measure everything we do and optimize accordingly.
Strategy & Playbook
Sales Lead Generation
A solid foundation is needed before diving into execution-mode. We believe everything should have practical value and we try to balance time-effort and effectiveness in everything we do.
We've found that the best ways to collect input for your growth strategy are a combination of external (market) and internal (CRM) data sources, fast-paced interviews & face-to-face sessions.
We take a data-driven approach to creating your value proposition canvas, ideal customer profile, psychographic buyer personas, buyer journeys, set KPI's and processes marketing & sales development.
The success of implementing a new tool is greatly determined by the adoption of the users. Therefore we should make it as smooth as possible for the users to transfer from one system to the other. They should be equipped with the skills and knowledge to be successful with the system on day one.
We’ll prepare the use of HubSpot for your marketing team, and make sure there's are integrations for smooth handoff to sales.
As soon as the strategy is ready, we'll start with the creation of a truly friction-free website.
The website is the first step to a steady stream of inbound leads to supply the sales team. This 'quick-win' allows us to increase the number of leads generated and turn the website truly into a lead generation machine.
It will make the days of sales reps more effective because there is less time spent on time-intensive prospecting for potential buyers.
We'll great campaigns and content journeys focussed on attracting new good-fit buyers by providing and promoting unique and valuable content.
We create lead-generating content for you (i.e. whitepapers, e-books, checklists, calculators, etc.), write blogs aligned with this content to promote it, and further promote the content on the most effective paid channels.
We'll manage and set-up a smooth process from ad to booking a meeting with sales, using smart automation, and our well-tested and proven workflow structure.
Sales Lead Generation
To make sure we keep seeing the best possible results from our efforts, we constantly measure the potential buyers' behavior and optimize accordingly.
We take a experiment-driven approach to find and prioritize areas of improvement. Our goal is to constantly overachieve the benchmarks for each stage of the funnel.