Your Inbound Growth Strategy

A solid foundation is needed before getting into execution mode. In a series of workshops we’ll gather all the input needed and develop your growth strategy.

 

On this page you’ll find the steps neceserry for getting you to a strategy that is both durable and flexible.

 

Let’s go!

Step 1
Business Model Canvas

To make sure we have a very clear understanding of your business model, we’ll do an in-depth interview to go through all the aspects of your business model. To lead the conversation we’ll use the Business Model Canvas. This interview will cover everything from Cost Structure and Revenue Streams to Key Partners and Customer Relationships.

Stakeholder that MUST be involved:

  • Management
  • Product Owners
Inbound Marketing Brainstorm
HubSpot Experts

Step 2
Value Proposition Canvas

In this session we’ll use the Value Proposition Canvas to get a clear understanding of the deeper reasons why your customers are your customers. Firstly we take a look at the Pains, Gains and Jobs to be Done for your customers. After this we’ll take a look at the Pain Relievers, Gain Creators and Products & Services that your organization delivers.

Stakeholder that MUST be involved:

  • Management
  • Product Owners
  • Marketing
  • Sales
  • Customer Service

Step 3
Buyer Personas

To know exactly who your customers are, we develop Personas. These are semi-fictional representations of your ideal customers. As input for this sessions we’ll use the Value Proposition Canvas, market research, insights from your front-office employees and real data about your existing customers.

Stakeholder that MUST be involved:

  • Management
  • Sales
  • Customer Service
HubSpot Content Creation
HubSpot Blog

Step 4
Buyer Journey

In a workshop we’ll take a long hard look at the journey a customer goes through. All the way from a stranger to a loyal customer that is happy to sent referrals your way. The stages of this journey are defined as following: Pre-awareness, Awareness, Consideration & Education, Evaluation & Decision-Making, Results and Retention.

Stakeholder that MUST be involved:

  • Management
  • Marketing
  • Sales
  • Customer Service

Step 5
OMTM & KPI's

A fifth session is used to create a clear and aligned view on what we are trying to achieve. What is the One Metric That Matters? And, what KPI’s do we track to measure progress on our OMTM? In this session we’ll also define the criteria for moving the responsibility for a (potential) customer over from one department to the next.

Stakeholder that MUST be involved:

  • Management
Marketing Analytics in HubSpot
HubSpot Office

Step 6
Processes

This session has a bigger focus on your internal processes. They should be frictionless for both your internal teams, and for your new customers. How and when do contacts and information flow through your organization? That’s what we’ll discuss in this session.

Stakeholder that MUST be involved:

  • Marketing
  • Sales

Strategy Development Approach

From the input we get during these six sessions, we create an inbound growth strategy for all customer-facing teams; marketing, sales, and service. The goal of the strategy is to increase both customer lifetime value and net new growth. Even though the strategic framework is initially aimed at these three teams, it might have implications for HR (ie. new hire) Product Management (ie. new features) or Finance (ie. new pricing model).

Every three months we’ll come back to review and adapt the strategy. We evaluate new data and finding, make the necessary changes and provide you with an updated roadmap for the three months to come.

Inbound Mavericks

Can’t wait to get yourself to the next level? Neither can we!