Inbound Marketing can look very different for every organization. The reason for this is that inbound marketing should be tailored to your target personas. They are the ones that should lead the initiatives.
So the tactics, channels, and types of content that you use in your inbound marketing initiatives, might strongly differ from the ones your neighbor is using. However, there are a few types of content that can be found in most inbound marketing campaigns nowadays: blogs, social media posts, video, lead nurturing emails and e-books or whitepapers.