Inbound Marketing

Inbound marketing is a marketing approach for attracting your ideal customers. This is done by deeply focussing on your customers and creating and distributing content that is truly valuable and helpful to them.

Inbound Marketing Characteristics

Inbound Marketing can look very different for every organization. The reason for this is that inbound marketing should be tailored to your target personas. They are the ones that should lead the initiatives.

So the tactics, channels, and types of content that you use in your inbound marketing initiatives, might strongly differ from the ones your neighbor is using. However, there are a few types of content that can be found in most inbound marketing campaigns nowadays: blogs, social media posts, video, lead nurturing emails and e-books or whitepapers.

Marketing Analytics in HubSpot

The Inbound Marketing process

In all of this you want to keep your potential customers in mind and by constantly helpful and take on a serving mindset. To quote HubSpot: “When good-for-the-customer means good-for-the-business, your company can grow better over the long term.”

Attract Visitors

While having visitors to your website might feel good, but if these visitors will always just be visitors not much is happening for your business. You want to attract the right people to your content; the ones that later will become your best customers.

With inbound marketing, you focus on just these people. Create content that they find helpful, insightful and/or inspirational. Publish blogs and pillar pages, optimize them for both your readers and the search engine and promote them in relevant channels.

Engage Contacts

Inbound Marketing doesn’t stop after you’ve attracted a potential customer to your website. You want to engage them and start an (education) journey using things like chatbots, live chat or website forms.

Once a potential customer is engaged, don’t give them a sales pitch right away. Operate on their timeframe, not yours. Keep them involved, continue to educate them, and built the trust they have in you. Share helpful resources through email marketing, personalize their experience and engage on social.

Delight Customers

Once a potential customer has become a customer, you want to continue engaging and delighting them. Create helpful content and show them how they can become even more successful using your products or services. Share your best practices and help them whenever a problem occurs.

Measure their NPS and take action where needed. Prevent customer churn by taking action before it’s too late, identify potential upsell opportunities and grow customer into ambassadors.

Inbound Marketing Services

You can use to help you in your inbound marketing endavours. Use us to evaluate, develop or improve your strategies and campaigns. Or use us in the execution of your campaign. Whether it is content creation (Dutch, Swedish & English), SEO improvements, lead nurturing, social; we have the experiece to take your inbound marketing to the next level.

A selection of our services below.

Content Creation

Content is the fuel for your inbound marketing. Our content creators can deliver you delightful content in Dutch, English or Swedish.

Email Marketing

With the right marketing emails you can keep your brand top of mind and your audiences engaged. We help you start and continuously improve.

Web Development

Your website can be your most valuable sales person. We love creating website that focus on both the user and the conversion.


No-one is visiting the second page in Google, so we will make sure your website is fully optimized to rank as high as possible.

Lead Nurturing

We help you find the right content, frequency and segmentations for to educate your potential buyer with a lead nurturing campaign.

Lead Generation

Convert unknown visitors to good leads. We help you set up and optimize your whole conversion paths, from call-to-action to follow-up email.

Free Inbound Marketing Review

Receive a full inbound marketing evaluation to find our if you are getting the best possible result on the inbound marketing tactics you are using.