Solve for Growth

  • Content & Insights

The CCO's Guide to Reviving your Sales & Marketing Department

  • Posted on: 10 June 2021

This article is aimed at helping Chief Commercial Officers (CCOs) and other commercial managers to create a more effective sales and marketing department and establish a predictable sales pipeline.

Buying Experience, Revenue Expension, New Business Generation, Guide

Bio-Works improves Customer Experience by removing friction

  • Posted on: 4 June 2020

Uppsala Business Park is an inspiring place. It's the home for many biotech, healthcare, and pharma-tech businesses. On this location, Bio-Works established its main site for production, research,...

Buying Experience, Customer Experience, HubSpot, New Business Generation, Sales Lead Generation, Case

Driving Growth by Creating a Frictionless Buying Experience

  • Posted on: 18 May 2020

In the modern world, the customer experience has to be as smooth and easy as possible.

People today have come to expect immediacy. The internet has spoiled us — we're used to getting what we want...

Buying Experience, New Business Generation, Sales Lead Generation

Managing a Chaotic Pipeline as a Cloud Service Provider

  • Posted on: 29 April 2020

The Coronavirus crisis has impacted just about everyone, and Cloud Service Providers are no exception.

In many ways, they’re the lucky ones. The massive uptick in remote work and enforced social...

HubSpot, New Business Generation

Create an Inbound Growth Strategy in 7 steps

  • Posted on: 21 August 2019

Are you seeing low conversion rates on your website, is the conversion between your funnel stages rather low, or are you seeing very low results from your inbound marketing and sales efforts in...

Buying Experience, New Business Generation, Sales Lead Generation

What is inbound marketing?

  • Posted on: 8 July 2019

Inbound marketing is a marketing approach for attracting your ideal customers. This is done by deeply focusing on your customers and creating and distributing content that is truly valuable and...

New Business Generation

What is inbound sales?

  • Posted on: 3 June 2019

Inbound sales is a methodology and process for closing more deals by being helpful and personalizing your sales process to the context of the buyer. The basis lies in a deep focus on your...

New Business Generation, Sales Lead Generation

What is Inbound Growth Hacking?

  • Posted on: 6 May 2019

Once you have your inbound strategy in place, it’s time to start executing. In this fast-moving era, it’s important that you too are moving quickly. Call it growth hacking, agile marketing or...

Revenue Expension, New Business Generation