Solve for Growth

  • Content & Insights

The CCO's Guide to Reviving your Sales & Marketing Department

  • Posted on: 10 June 2021

This article is aimed at helping Chief Commercial Officers (CCOs) and other commercial managers to create a more effective sales and marketing department and establish a predictable sales pipeline.

Buying Experience, Revenue Expension, New Business Generation, Guide

Bio-Works improves Customer Experience by removing friction

  • Posted on: 4 June 2020

Uppsala Business Park is an inspiring place. It's the home for many biotech, healthcare, and pharma-tech businesses. On this location, Bio-Works established its main site for production, research,...

Buying Experience, Customer Experience, HubSpot, New Business Generation, Sales Lead Generation, Case

How to Reduce Churn and Retain Revenue by Eliminating Friction

  • Posted on: 3 June 2020

Friction is a significant consideration in the early stages of your customer's buying journey.

It refers to all the things that get in the way of a pleasant buying experience. In other words, it's...

Customer Experience, Revenue Expension

Driving Growth by Creating a Frictionless Buying Experience

  • Posted on: 18 May 2020

In the modern world, the customer experience has to be as smooth and easy as possible.

People today have come to expect immediacy. The internet has spoiled us — we're used to getting what we want...

Buying Experience, New Business Generation, Sales Lead Generation

Managing a Chaotic Pipeline as a Cloud Service Provider

  • Posted on: 29 April 2020

The Coronavirus crisis has impacted just about everyone, and Cloud Service Providers are no exception.

In many ways, they’re the lucky ones. The massive uptick in remote work and enforced social...

HubSpot, New Business Generation

The Guide to HubSpot Topic Clusters & Pillar Pages

  • Posted on: 29 November 2019

The goal of this guide is to provide you with everything you need to know about topic clusters, pillar pages, subtopic pages, and HubSpot’s SEO tool.

HubSpot, Sales Lead Generation, Guide

Create an Inbound Growth Strategy in 7 steps

  • Posted on: 21 August 2019

Are you seeing low conversion rates on your website, is the conversion between your funnel stages rather low, or are you seeing very low results from your inbound marketing and sales efforts in...

Buying Experience, New Business Generation, Sales Lead Generation

HubSpot for Startups? Find out if you are eligible for a 90% discount

  • Posted on: 20 August 2019

HubSpot for Startups is an initiative by HubSpot that gives startups up to 90% discount on their license fee. So instead of paying $800 for HubSpot Marketing Pro, you pay only $80. Five HubSpot...


Considering HubSpot? Do a HubSpot Pilot in these 5 steps

  • Posted on: 15 August 2019

First of all, I want to give a big thanks to Hans Wijnveen and Andrew Dungan for their valuable help in the creating of this document. Both gave very valuable input that you’ll find on this page.


How do HubSpot Partners make money?

  • Posted on: 9 August 2019

There are a few different ways in which a HubSpot partner can make money.

First of all, a HubSpot Partner makes money from actually selling HubSpot. Secondly, HubSpot Partners make money from...